Kick-off meeting

The first step is the foundation of the work. It helps the whole team to immerse themselves in the project. We organize a creative storm and generate ideas. The principle is this: we allocate two hours for a joint call, and before that we prepare materials to make the meeting more concrete.

What material will we discuss at the meeting?

Analyze the competitors' market by various parameters: funnels, marketing strategies, design functionality, etc..This information will become the basis of the meeting – we will trace patterns, highlight market trends in your niche and make some key conclusions and hypotheses, which we will present to you.

During the general call we will show you the initial "sketches" of the future landing page – we will work out the structure, choose the palette and decide on the style. This will become the foundation for future joint work on the product.

Who is our target audience? What is important to them? What pains we can close through the product? What can stop them? And there are literally dozens more questions that we will work through with the team to ensure that the design is not just beautiful, but functional – able to "fall in love" with potential customers and generate leads.

And that's all in the first meeting! We are already immersed in the project and ready to work on it 24/7.

Signing a contract

Everything should make you happy! Even bureaucracy – we have created a convenient ecosystem for working with documents. Our lawyer will scrutinize all contracts and take into account the interests of both parties.

"Quick Design"

At this stage, the first prototypes are drawn out without gloss, but with a lot of meaning. This way, the "cost of error" becomes minimal. Something went wrong? No problem! Adjusting the first sketches is much easier than redoing the design all over again.

Design concept

The variants of the main screen are thought out in "big strokes"; your preferences and our research will become the basis of the styling; a very creative process that is mesmerizing, but we keep to a time frame. This means that overall the stage will take up to 2 weeks of dense work.

The final stage! We draw the website design – in figma; branding – in photoshop and illustrator. Teamwork is important at this stage = full synchronization of you and our creative team.

Branding is a complex process. It includes the development of a large number of components of the project: logo, corporate fonts and color palette, patterns, different media, naming, etc., but if you need something separately, you can also contact us.

Kick-off meeting

The first step is the foundation of the work. It helps the whole team to immerse themselves in the project. We organize a creative storm and generate ideas. The principle is this: we allocate two hours for a joint call, and before that we prepare materials to make the meeting more concrete.

What material will we discuss at the meeting?

Prior to the call, we will research the market to better understand the current trends and patterns of the target audience.

Before the call, we will research the market to better understand the current trends and patterns of the target audience. This stage will serve as the main driving force for further strategy development, as understanding who the brand's target audience is and what they will be interested in is already 70% of success.

And that's all in the first meeting! We are already immersed in the project and ready to work on it 24/7.

Signing the contract

Everything should make you happy! Even bureaucracy - we have created a convenient ecosystem for working with documents. Our lawyer will scrutinize all contracts and take into account the interests of both parties.

Development of positioning

All the main magic will begin right here, that is where the core brand idea will take shape. Our strategist will have a lot of work, at the end of which you will receive: SWOT analysis, functional and emotional benefits, verbal identification, and many other useful materials needed for crafting the right communication to the target consumer. So, "First team, get ready" or endless calls, cups of coffee, and brainstorming.

This is a critical stage. We will propose several names for each of the concepts, and after the entire team reaches a unanimous decision with you, we always insist on legal verification. Why is this important? It can significantly streamline the subsequent brand registration and obtaining various patents, if needed.

Visual image

The design team gets to work and there will be a lot of work*:

• textual elements
• graphic elements
• souvenirs
• promotional products
• packaging
• corporate design
• audio materials...

* we have listed the most common items in our work, but everything can vary based on your requests

Formalization of technical documentation

The descriptive part of branding, and yes, it happens. To ensure proper usage after our agency completes the work, we create a usage document for each graphic element (always at the discretion of the designer). It's like caring for a valuable item: avoid stretching, do not alter colors, do not mix with other elements, follow the instructions precisely. The result is a fully developed brand book.

Handing over the finished work

With love for your brand

What is a brand image campaign? First of all, it is a form of marketing tool to create positive emotions in the consumer when contacting or using the brand. This type of advertising is "antonymous" to product advertising because we are not encouraging anyone to buy anything, we are just creating a cool image around the existence of the product.

The first step is the foundation of the work. It helps the whole team to immerse themselves in the project. We organize a creative storm and generate ideas. The principle is this: we allocate two hours for a joint call, and before that we prepare materials to make the meeting more concrete.

Kick-off meeting

What material will we discuss at the meeting?

We will go through all the characteristics of your product or brand, describe the overriding strengths until we find the characteristics that will catch on to before competitors in the niche find it before we do.

We thoroughly review product manufacturers and areas close to you, study the interests of the target audience in relation to the niche and the sources people turn to most often on the Internet.

The most common mistake we've seen: there's no budget for big sites, so more often than not, brand owners overlook the smaller ones, underestimating them. But we're in favor of taking advantage of any rational opportunities! In most cases, quality content doesn't require big budgets. We will review for you articles of similar topics, see the paths we can follow with the lowest probability of rejection.

This is our favorite part of the job: to establish strong partnerships on the principle of good deeds and charity. After all, the best business is the one that makes its customers happy and the world a better place.

Speaking engagements always build brand loyalty through the expertise of the speaker. Let's explore the event market and find what's right for you.

Signing the contract

Everything should make you happy! Even bureaucracy - we have created a convenient ecosystem for working with documents. Our lawyer will scrutinize all contracts and take into account the interests of both parties.

Development of advertising strategy

Before embarking on the development of a branding campaign, it is essential to thoroughly understand the brand's values, its audience, strengths, and weaknesses. This stage involves crafting the right message, one that will be associated with the brand over an extended period, firmly establishing itself in the minds and consciousness of the audience. This phase is a creative process where the thoughts of strategists and copywriters soar freely. As a result of such creative work, our team generates beautiful and vibrant ideas.

Studying the psychology of the consumer

In two words, this stage is indescribably crucial research work that we are simply obligated to do for you. After all, the consumer's image is sometimes more important than the product itself, and it is precisely through such an approach that we will hit the bullseye.

Selecting promotional channels and tools

It is worth remembering that an image campaign is a long and meticulous process that will not yield immediate results. While we can leverage viral marketing and influencer engagement, it may not suit everyone. One-size-fits-all approaches are impossible. Therefore, at this stage, we carefully select communication channels with the end consumer based on the strategic plan.

Analyzing the "points"

Introducing you to numerous professional terms, tracking consumer touchpoints and the peak of interest. Then identifying potential points of decreased interest. We will conduct several intriguing A/B tests on respondents.

The entire process takes 1.5-2 months, making the work both engaging and, most importantly, all the materials we create can be utilized in consumer communication and within the corporate environment. This ensures that every new employee can better understand what your product is all about.

Handing over the finished work

We have developed tariff plans* that are able to cover various website monitoring issues: from landing pages to online stores. It is important to understand that support is a long-term cooperation, so each tariff assumes a one-year period.

Here is a small list of tasks that we can undertake :

*for clarification and selection of the necessary tariff plan write to us and we will help you.

Social media is an important tool for communicating with your audience. In order for your brand's SMM to be as effective as possible, we work in this way:

Brief

We delve into studying your brand's product, analyze the target audience and niche, conduct research on key competitors, and based on this information, we compile a pool of hypotheses that will form the foundation of the content. Therefore, it's crucial for us that the client fills out the initial brief comprehensively.

Formation of the proposal

At this stage, we prepare a proposal for managing your brand's social media and proceed to sign a collaboration agreement.

Realization

We create content and establish the process of promoting your brand on social media.

Monthly Report

Every month we provide a report on the work done – the number of publications, the dynamics of growth in reach and engagement in content, and much more. This way you will be able to observe the dynamics of your social networks development.

Many overlook the significance of a marketing strategy in shaping a product and launching it into the market. A strategy, like a magic wand for business, possesses a unique power, transforming uncertainty into clarity and adding a magical hue of success. It not only helps reduce production costs and increase business profitability but also stimulates impressive sales growth, leading to a substantial increase in financial metrics.

Kick-off meeting

We form a multi-level development strategy depending on your goals and KPIs - priority key indicators. The first stage is the foundation of the work. It helps the whole team to immerse itself in the project. The principle is as follows: we hold a brief - a call where we define goals and objectives, collect information about the product and brand, and form a work plan.

Research and analysis

Gathering information about the market
We study the market and competitors based on various sources - from research to industry reports and interviews with experts. This is necessary to assess the market and niche of your product and identify first hypotheses for development.

Collecting information about competitors
We analyze direct and indirect competitors of your business: company turnover, traffic indicators, share of branded traffic, frequency of branded query, number of pages in the index of Yandex and Google and much more

Collecting consumer information
We study the consumption model in your niche, form a detailed consumer portrait, segment the target audience, analyze the sources of "first contact". To do this, we conduct research, study analytical indicators of the site, contextual and targeted advertising, conduct surveys and interviews.

Analysis of current marketing activities

To develop a marketing strategy it is important to analyze the current work, so we conduct the following activities:

• SEO audit
• Advertising audit
• Usability audit
• Analysis of representation on external resources

At this stage, we form a comprehensive view of the competitive environment in which your product or service is located.

How big the competitors are - we examine traffic metrics, sales, branded demand volume, brand appearances in news reports, etc.
How active the competitors are in promotion - organic, advertising or media.

It is easy to understand how companies position themselves and how they differ from others. Typically, the answer is "nothing." But if your environment is competitive and the players in the market are serious, this block needs to be worked out.

Examine real and extended product attributes. Utilize the competitive analysis method to examine competitors' products.

Market environment analysis

Here we analyze the overall position of the company in the market, based on the results of previous studies. This part of the document assumes the active involvement of not only a specialist, but also the owner/founder/director of the company, heads of departments whose tasks include understanding this or that part of the market.
This stage includes:

• Niche analysis
• Market analysis according to Porter
• SWOT analysis

Consumer Analysis

This section of the work includes information about:

• how demand for different product categories changes;
• what consumers like and dislike about existing products;
• what motivates consumers to purchase certain products;
• what change for the better do consumers expect after purchasing the product?
• what consumers are interested in and how they behave on the Internet.

Strategic vision

Marketing management

Marketing plan

Fully applied stage. At this stage, we formulate specific actions to implement the marketing strategy, taking into account the potential effect. A marketing plan consists of three parts:

• Table describing the tools used;
• Table with specific work on tools;
• Financial model of marketing costs and their predicted economic efficiency.